Huge Media Advertising completed one of its longest consecutive Mobile Billboard campaigns throughout February and March, at the request of the National Fostering Agency promoting ‘Fostering February.’ We worked to a comprehensive brief that sent one of our premier ‘Backlit’ Mobile Billboards across England, Scotland and Wales over a 27 day campaign.
The National Fostering Agency is an independent Fostering Agency that is committed to improving the lives of children and young people through their fostering services. As the most experienced independent child fostering agencies in the United Kingdom, we wanted to put our skills to the test with what was an excellent brief taking in a new city each day starting in Carlisle and concluding at the Huge Media HQ in Liverpool.
The key message of the campaign was to raise the profile and make the public aware of the fact that there is a shortage of foster carers and dispel any myths surrounding fostering through informative events around the country. To find out more visit online at fostercarers.com, text FOSTER to 88020 or call 0800 011 4695
Working with key contacts across each week, our driver used all of his ‘high impact’ knowledge to maximise the exposure of the advertising Advan and the NFA call to action, “Can you provide a child with a safe space?” Targeting high footfall areas at key times, the first week took in Carlisle, Fife, Edinburgh, Newcastle, Wetherby and Leeds focusing on out of town shopping areas, city centres, retail and business parks at the busiest times. The following three weeks of the campaign took in cities from Leicester, Cambridge, London, Brighton, Southampton Bristol, Cardiff, Manchester and finally Liverpool. Steve our driver enjoyed visiting a new city every day with the Fostering February Advan. We attempted to reach as many potential foster carers with a well-planned brief and a very smart driver maximising exposure as much as possible.
Peter Norman Carer Recruitment Officer at NFA said “Using the Advan during Fostering February offered us the chance to highlight the need for a further 8,370 foster families in the UK over the next 12 months”. Huge Media are proud to have partnered with the National Fostering Agency to highlight such an important fact.
If you feel a Huge Media Mobile Mobile Billboard would help to promote your message please contact 0151 448 7380 or contact us and our team will be happy to discuss your advertising needs.