If you didn’t know it by now, Liverpool Loves Giants!
In particular, the Liverpool Echo loves the Giants. Briefed with a plan to target the huge crowds attending the Giant Spectacular, Huge Media provided a six day mobile billboard advertising campaign across two advans.
The Giant Spectacular was a showcase for Liverpool and a beautiful example of how to showcase a city. The Giants gripped the city for five short days, with local business & individuals clamouring to provide opinion and adulation for the French based artists.
Liverpool City Council confirmed the Memories of August 1914 event was watched by over a million people, they have also caught the eye of every other city in the U.K. Pat Carney, Manchester City Councillor, said ““It does look amazing and I was staggered by the crowds. All credit to Liverpool, the fact that hundreds of thousands turned out. This shows the need for cities to celebrate themselves, because people are proud of where they were brought up and where they live – which is our approach in Manchester.”
Our campaign was focussed on predicting the high footfall areas and preparing our routes in advance and before the road closures came into effect, Rachel Cunningham from the Liverpool Echo reviewed the service provided in a lovely email to our MD.
“What fantastic pictures! I was trailing social media over the weekend as there was some great shots and comments from Liverpool City Council and the creative team @GiantSpectacle your guys certainly got into some of the best spots possible!
It just goes to show how using your local knowledge can really affect a campaign!
Thanks so much to you and the drivers
Huge Media are proud to work alongside all Liverpool businesses, we offer outdoor advertising on Mobile Billboards, Taxi Advertising and Adbikes.