Huge Media was called in to support Clean Up Britain’s latest campaign ‘Don’t Trash Our Future’. The campaign gained widespread media coverage and you can see some of the coverage from London, Cardiff, Manchester and Edinburgh below.
JB Gill, of X Factor band JLS launched the initiative in association with InYourArea.co.uk. Ed Walker, Editor In Chief at In Your Area, said:
‘We are looking to achieve behavioural change on litter. Everyone’s experience has been that this is a massive issue during lockdown and even before lockdown. On In Your Area we find that people get irate about litter. Clean ups are brilliant and we are encouraging people to do them but we want to achieve real change and stop littering.’
Huge Media’s digital ad vans were on the roads of London and other major cities taking the message to the streets. A raft of stars backed the campaign and JB Gill said:
‘Litter is a real issue all over the country. From a social perspective we want to be able to enjoy the green spaces we have. We want to be in those spaces and find them litter free. And there really is no excuse.’
The nationwide campaign publicised The Don’t Trash Our Future petition here.
We’re live at South Norwood Lake and Grounds where we’ll have an exclusive chat with JLS star JB Gill as he launches the Don’t Trash Our Future campaign. https://bit.ly/2X4ftmZ
Posted by My London on Tuesday, 28 July 2020
The pressure group is calling for a litter fine to be implemented that will see offenders paying £1000, similar to the fines for littering in parts of the USA and Australia.
Huge media ad vans switched between details of the campaign, the online petition and the Don’t Trash Our Future graphics like the one shown below.
The campaign attracted widespread media attention and great exposure on social media.
— Reach Press Office (@ReachPress) July 28, 2020
Arms folded, straight down the lens. Nailed it. Thanks @robgbrowne 📸 @brontehoward 🗒️ @WalesOnline 📰 for the support. Please sign the petition, we need loads of support 🙏 https://t.co/7AwvqThk8P #DTOF https://t.co/M81WheUQE7
— Tom Gibbon (@CitizenGibbon) July 30, 2020
Coverage also appeared in My London, Surrey Live, Cornwall Live, The Manchester Evening News, Wales Online and MSN.com.
Discover how we can boost your publicity: firstname.lastname@example.org ; Huge Media operates across the UK.