Huge Media Advertising Ltd have recently posted a Taxi Superside Campaign in Liverpool City Centre, promoting ‘Redemption’. This is the return Heavyweight Boxing Rematch Event at the Liverpool Echo Arena at the Albert Dock Liverpool in July, between local fighter David Price v Tony Thompson after the original event in February. Superside Taxis are an excellent medium to help promote this HUGE event as they give excellent exposure and dominate the City Centre as well as reaching the outer suburbs. The campaign also included interior seat advertising, which helps to promote the event from the inside of the vehicle. We were also able to go one step further and enlist the help of our Fight Fan cabbies, by selecting drivers who have an excellent knowledge of the Liverpool Boxing scene and who are backing local fighter David Price to avenge his recent defeat by the American.