The Gym Group – Taxi Advertising

Huge Media Advertising was approached by The Gym Group Liverpool to deliver outdoor options to help promote the brand. The Gym Group Liverpool were promoting various offers for October 2015.

We suggested our Superside Plus package that consisted of Supersides, Rear Screens, Boot Banners & Tip Seat advertising. This was to promote ‘The Gym Group Liverpool’ message inside and out.

Huge Media Advertising succeeded in posting a Superside campaign for The Gym Group Liverpool. We delivered a fleet of branded iconic London style Taxis into the City Centre of Liverpool and around Merseyside.

Superside Plus liveried taxis with the added extra of a Rear Screen & Boot Banner, plus interior Seat Advertising will promote the brand throughout the city, transforming the traditional Black Cab to display the company’s Blue, White and Pink colour scheme along with their company logo and current offer.

With the Health & Fitness market becoming more and more competitive The Gym Group Liverpool has risen above their competitors with their current taxi promotion, which also includes a generous offer to all Liverpool Licensed Hackney Cab drivers with no joining fee and a free Personal Training session.

Supersides together with the ‘Plus’ option of a Rear Screen, Boot Banner plus interior Seat Adverts provide the numerous public opportunities to see Inside & Out. Thus allowing The Gym Group Liverpool to gain extensive coverage along the busy streets of Liverpool. The full length of both sides of the taxi gives an excellent opportunity to promote the company. This superb offer to its new and existing membership, increasing the long-range visibility of their campaign.


The Gym Group Tip Seat delivered by

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