Recently we were commissioned by our client ‘Hotel Indigo’ Liverpool to supply taxi advertising on a Premium City Centre based London Style TX4 taxi. We produced and fitted a full livery ‘taxi wrap’ with a great design supplied by Hotel Indigo Liverpool, we also offered the Hotel Indigo one of our ‘Ambassador’ drivers from our extensive database that we knew would strive to help promote the Hotel Indigo & MPW brands whilst going about his daily routine, transporting ABC 1 clients from Liverpool John Lennon Airport & the busy Lime Street Station (which receives Virgin Pendolino Trains from London every 20 minutes during the busy working week) to their chosen destination or on their quest for a comfortable hotel or quality restaurant.
We arranged a meet and greet with Stephanie Cannell-Corcoran the General Manager of Hotel Indigo with our driver John and he was introduced to the Hotel staff and given a guided tour of the hotel and restaurant.
Stephanie went one step further and offered John a one night stay for 2 at the hotel with breakfast and also sample the delights of the Marco Pierre White Steakhouse restaurant. This will further enable our ‘Ambassador’ driver John to engage more with the traveling public and visitors to the city, as he will have benefited from the full Indigo Hotel and MPW restaurant experience.
Stephanie will keep in contact with John to inform him about room availability at the Hotel Indigo during busy periods and any special offers which may arise throughout the year. There are many occasions when the City of Liverpool is bursting to the brim with visitors and hotel rooms are at a premium. With John’s first-hand experience of the hotel and restaurant, we are sure of his help to inform visitors to the city of Hotel Indigo room availability and the MPW Steakhouse restaurant via the outside taxi media and his ability to inform his captive audience.