Huge Media Advertising were approached by The Gym Group Liverpool to deliver outdoor options to help promote the various offers that The Gym Group Liverpool were promoting for October 2015.
We suggested our Superside Plus package that consisted of Supersides, Rear Screens, Boot Banners & Tip Seat advertising to promote ‘The Gym Group’ Liverpool message inside and out.
Huge Media Advertising succeeded in posting a Superside campaign for The Gym Group Liverpool directing a fleet of branded iconic London style Taxis into the City Centre of Liverpool and around Merseyside.
Superside Plus liveried taxis with the added extra of a Rear Screen & Boot Banner, plus interior Seat Advertising will promote the brand throughout the city, transforming the traditional Black Cab to display the company’s Blue, White and Pink colour scheme along with their company logo and current offer.
With the Health & Fitness market becoming more and more competitive The Gym Group Liverpool has risen above their competitors with their current taxi promotion, which also includes a generous offer to all Liverpool Licensed Hackney Cab drivers with no joining fee and a free Personal Training session.
Supersides together with the ‘Plus’ option of a Rear Screen, Boot Banner plus interior Seat Adverts provide the public numerous opportunities to see Inside & Out! thus allowing The Gym Group Liverpool to gain extensive coverage along the busy streets of Liverpool. The full length of the both sides of the taxi give an excellent opportunity to promote the company and this superb offer to its new and existing membership, increasing the long-range visibility of their campaign.