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Mobile Billboards and Social Media Success

Mobile Billboards Manchester

With over 60,000 impressions on our twitter account yesterday, we are very happy in the Huge Media office.We have been trending in Liverpool, with our hashtag #whoneedsplanes in reference to the lame attempt at mocking Steven Gerrard last year. Planes with banners attached were sent over Anfield in the final throes of the premier league season 13/14, all of this paid for by Manchester United fans.

Commissioned by brand consultancy Clifford French on behalf of Sondico. We placed one of our fleet of Mobile Billboard on hold, the campaign was dependant on the success of Sondico sponsored MK Dons proving victorious against Louis Van Gall’s Manchester United. With the score at 4:0 the campaign was given the green light. Turning around a mobile billboard campaign in 24 hours is very rare (our first time) with a last minute production delivered to our office in the morning  and a basic target of Old Trafford, we successfully pulled off the job and sourced some great pictures outside the ‘Theatre of Dreams’.

Mobile Billboard Manchester

 

Below is the list of how successful the mobile billboard campaign was for everyone involved, provided by Brand Consultancy Clifford French.

Online Coverage:

Metro Online (MUUs: 29,145,805)

http://metro.co.uk/2014/08/28/mk-dons-sponsors-troll-manchester-united-after-capital-one-cup-thrashing-by-calling-for-david-moyes-return-4848888/ 

Express Online (MUUs: 8,000,000)

http://www.express.co.uk/sport/football/504277/MK-Dons-TAUNT-Man-Utd-outside-Old-Trafford-after-embarrassing-4-0-thrashing

Daily Star Online (MUUs: 360,747)

http://www.dailystar.co.uk/sport/football/396749/Bring-Back-Moyes-Manchester-United-MOCKED-after-embarrassing-4-0-MK-Dons-defeat

Manchester Evening News (MUUs: 5,395,193)

http://www.manchestereveningnews.co.uk/news/greater-manchester-news/mk-dons-taunt-manchester-united-7682672

Bleacher Report (MUUs: 2,632,363)

http://bleacherreport.com/articles/2178827-manchester-united-trolled-by-capital-one-cup-conquerors-mk-dons-at-old-trafford

The Sport Bible (MUUs: 1,463,226)

http://www.thesportbible.com/articles/mk-dons-continue-to-rub-salt-into-manchester-united-s-wounds

FT Pro (MUUS: 1,321,000)

http://www.ftbpro.com/posts/jamie.spencer/1224319/mk-dons-poke-more-fun-at-manchester-united-with-david-moyes-themed-joke

Milton Keynes Citizen (MUUs: 580,000)

http://www.miltonkeynes.co.uk/news/local/manchester-united-taunted-by-milton-keynes-business-1-6265527

MK Web (MUUs: 15,684)

http://www.mkweb.co.uk/MK-Dons-Sondico-taunt-Manchester-United-outside/story-22842840-detail/story.html

Backpage Football (MUUs: 10,553)

http://backpagefootball.com/pic-mk-dons-kit-supplier-taunts-manchester-united-poster/82784/

Football Trade Directory (MUUs: 1,986)

http://www.footballtradedirectory.com/news/2014/august/bring-back-the-messiah-says-sondico-as.html 

 

Twitter Coverage (limited to those above 1,000 followers):

The Lad Bible (Followers: 988,000)

https://twitter.com/TheLadBible/status/504996123371913216

Footy Jokes (Followers: 816,000)

https://twitter.com/Footy_Jokes/status/504951338086572033

The Sport Bible (Followers: 797,000)

https://twitter.com/TSBible/status/504992409332494336

Manchester Evening News (143,000 followers)

https://twitter.com/MENnewsdesk/status/504922475361476608

MailOnline Sport (Followers: 100,000)

https://twitter.com/MailSport/status/504935553503354880/photo/1

Matthew Ordish (Followers: 47,900)

https://twitter.com/AnfieldMatt/status/504943675697135616

Metro Sport (Followers: 31,700)

https://twitter.com/Metro_Sport/status/504961423584538624

AFC Ollie (Follower: 20,300)

https://twitter.com/AFCOllie

SportsVibe (Followers: 16,100)

https://twitter.com/Sportsvibe/status/504982367237574656/photo/1

Pepper Football (Followers: 6,363)

https://twitter.com/Pepper_Football/status/504948029758377984

Ryan Fatone (Followers: 12,000)

https://twitter.com/rfatone1/status/504941160855392256

Soccer Zone (Followers: 10,400)

https://twitter.com/soccerzone/status/505015003414409216

Footy Vines (Followers: 6,792)

https://twitter.com/Footy_Vines_/status/505012332058001410

The 4th Official (Followers: 5,834)

https://twitter.com/_4thOfficial/status/505009344392744960

The FL92 (Followers: 2,689)

https://twitter.com/TheFL92/status/504974291969261568

SportsMax TV (Followers: 2,662)

https://twitter.com/SportsMax_Carib/status/505019661327802368

MENOAFC (Followers: 2,339)

https://twitter.com/MENOAFC/status/504938152600293376

Forza Liverpool (Followers: 1,986)

https://twitter.com/LFCRelated/status/504936131230957568

Craig Lewis (Followers: 1,908)

https://twitter.com/Craig_Lewis77/status/504951175016632320

https://twitter.com/Craig_Lewis77/status/504951777452908544

Football Trade (Followers: 1,421)

http://www.footballtradedirectory.com/news/2014/august/bring-back-the-messiah-says-sondico-as.html

RWD (Followers: 1,002)

https://twitter.com/RWDFootball/status/504962640058523648

https://twitter.com/RWDFootball/status/504965882419113984

 

Facebook Coverage:

The Sport Bible Facebook (Likes: 2,127,894)

https://www.facebook.com/SPORTbible/posts/585978498214353

Bench Warmers Facebook (Likes: 231,605)

https://www.facebook.com/thebenchwarmers.ie/photos/a.126739527436497.23084.106356299474820/575556512554794/?type=1

Footy Jokes Facebook (Likes: 82,321)

https://www.facebook.com/FootyJoke/posts/450826241723809

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