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What is Outdoor Advertising & How to Do It?

What is Outdoor Advertising

Outdoor advertising, one of the oldest yet still developing form of advertising available. The very first billboard was produced in ancient Egypt. However, we could all say that outdoor advertising started when print using oil and water was first invented. It was in 1970 that this method was born and it allowed for the creation of posters. As long as man has put ink on paper, we have advertised. It’s a quick and easy way to let people know about your brand or product.

In modern society, outdoor advertising comes in many forms. Taxi advertising, billboards and even digital billboards are a sign that this art form is not only still active, it’s constantly evolving.

Who Advertises Outdoor?

Over the years we have helped many different people deliver their message outdoors. Many of the people we deal with are companies with a product or an event to sell. However, charities, sports fans and even the Police have come to us for some form of outdoor advertising. Imagine the thought of the police using this method to help catch criminals.

Basically, if you have a message to deliver, taking it outdoors allows you to push it further. Putting it in front of 100s if not 1000s of people every single day.

How Do I Start Outdoor Advertising?

There are a few things to take into consideration when deciding to advertise. They help you narrow down exactly what form you want to use, how long to do it for and where to target. Some of the items to consider include

  • What you want to sell: Choosing what message to deliver allows you to narrow down an age group and an area to target
  • The type of product you have: Do you cater for children, adults or both. Does it target smokers, non-smokers or any other subset of people that can help choose what time of day or area to display your message?
  • Is it sold online?: If your product is online and instore you can target shoppers, public transport users or walkers. Anyone who can use their mobile device to shop (obviously you don’t want drivers to purchase at the wheel)
  • Is it a limited time offer?: If you only have a limited time to sell it’s important to deliver a campaign quickly and efficiently.

This is only a small number of variables, all of which our team will talk you through. You then need to decide if you are to use a taxi, bus, bike or billboards. We even have digital billboards which can allow you to display a video message. A video on our digivans can be extremely engaging and form part of experiential marketing.

You don’t have to have the answers to all of the above before you start but it’s good to have an idea. Just simply picking up the phone to us here at Huge Media or filling in the contact form can get the ball rolling. One of our friendly sales team will go through all the possible options for you. If you’d like to get started then call us now on 0151 448 7380 or fill in our contact form to the right here and our team will get back to you.

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